Heroes of Detroit

"Got a story here about the Heroes of Detroit; the story behind the men and the women who are responsible for much of Detroit’s comeback.”

                                                                                                                                            -Bill Bonds, TV Anchor- WXYZ-TV, Detroit, MI



Heroes of Detroit is a profile-documentary series that highlights the story behind the men and the women responsible for the majority of Detroit's comeback after General Motors and Chrysler's bankruptcies in 2009.


Through the production of Heroes of Detroit, Detroit Digital Advertising gains exclusive access to all of the CEOs and CMOs in the automotive vertical.


Detroit Digital Advertising, Heroes of Detroit, Automotive Advertising

General Motors

Alan Batey Executive Vice President- General Motors Uwe Ellinghaus
Chief Marketing Officer- Cadillac Global Tim Mahoney
Chief Marketing Officer- Chevrolet Global, General Motors Global Bob Ferguson- General Motors Vice President- Global Cadillac
Jim Campbell
U.S. Vice President- Performance Vehicles and Motorsports, Chevrolet Jim Vurpillat
Director Global Marketing- Cadillac Don Butler
Previous Chief Marketing Officer Global Cadillac Vijay Iyer
Director Communications- Chevrolet and Cadillac Europe

Chrysler Group

Sergio Marchionne
Chief Executive Officer- Chrysler Group Olivier Francois
Chief Marketing Officer- Chrysler Group Reid Bigland
Head of U.S. Sales, Chief Executive Officer- Chrysler Canada, President and Chief Executive Officer- RAM Truck


Casey Hurbis
Head of Brand Communications- FIAT North America
Amy Pete
Senior Digital Marketing Manager- Chrysler Group


Ford Motor Company

Alan Mulally Former Chief Executive Officer- Ford Motor Company David Rivers
Marketing and Communications Director- Lincoln


Import Auto Vertical

Ola Källenius
Executive Vice President- Sales and Marketing- Mercedes-Benz John W. Mendal
Executive Vice President- American Honda Motor Company Thomas Doll
President, Chief Operation Officer, Chief Financial Officer- Subaru of America Andy Palmer
Chief Planning Officer- Nissan Motor Company
Scott Keogh
President of Audi America José Muñoz
Executive Vice President- Nissan Motor Company Steve Shannon Vice President Marketing- Hyundai Tony Nicolosi
Chief Executive Officer- Volvo Cars USA
John Loveless
Former Executive Vice President of Sales- Kia Jack Hollis
Vice President Marketing- Toyota Cars USA
Jim O'Sullivan
President Mazda North America Michael Accavitti
Senior Vice President and General Manager of Acura Division for American Honda Motor Company
Jon Brancheau
Chief Marketing Officer- North America- Nissan Motor Company Mark Brown
Senior Vice President, Communications Planning- Mazda North America

Non- Auto Interviews

Jim Palmer
Chief Executive Officer- Lowe Campbell Ewald Josh Linkner
Chief Executive Officer- Detroit Venture Partners


Penobscot Building 645 Griswold Street

Tower Suite 1866 Detroit, Michigan, 48226

info@DetDig.com | 313 962 4130